The COVID-19 crisis has sports and recreation owners and municipalities wondering how to survive the shut downs and how to properly prepare for the rebound. This 4-step service is designed to help you minimize losses from temporary closure, capture federal and other assistance, and to define a clear path to an optimized operating model that can thrive in the recovery and rebound



Sports, recreation, and event facilities across the country are feeling the effects of the Coronavirus and subsequent quarantine. Events across the Network are being rescheduled and our guests, athletes, team members and families are staying home.

As an industry, we’re weathering this storm together. Through webinars and resources, providers are joining together to help facility and event owners, operators, and athletes get through this time.

We created the Disaster Rebound & Business Optimization Service to help sports, recreation, and wellness facilities get through it and get ready to open up stronger than ever.

The optimization process begins with a visit to your city and facility. While in market, we examine facility operations as a whole and per each component. We interview key staff, city officials, and community stakeholders, and conduct financial and competitive analyses. This information gives us an accurate picture of the vision for the facility and its current performance and helps us make recommendations on procedures that will align the two. This process concludes with a final report that provides our findings and recommendations for optimization. 

covid-19 resources

SportsTravel Episode Two: How Sports Venues are Reopening (Video)

In this fact-based, data-driven web series, SportsTravel will be interviewing leaders from destinations, sports organizations, hotels and industry suppliers to track the recovery of the sports-event industry.

Heart Health: Guidance for Athletes to Return to Play Following COVID-19 Diagnosis

When can athletes who have had COVID-19 safely return to play?

SFIA COVID-19 Response Survey Reveals Detail About Impact on Industry

The SFIA COVID-19 Response Survey confirms dramatic, unprecedented revenue drops across the sports and fitness industry, while indicating select product category surges.

New Coalition PLAY Sports Advocates for Youth Sports Industry Relief

More than 400 leaders representing youth sports organizations across the U.S. have come together to form PLAY Sports.

With a Vaccine Under Review, Will Youth Sports Develop a Policy?

While COVID-19 rages on (along with the debate on reopening), another debate is building: to vaccinate or not to vaccinate?

Weathering COVID-19: Youth Sports Facilities with Dev Pathik

Bill King and Dev Pathik, Founder and CEO of Sports Facilities Advisory, discuss how the COVID-19 quarantine has shut down not only professional and collegiate sports, but the youth sports world...

Sports Industry Bullish on Post-Coronavirus World

While the coronavirus pandemic has disrupted life throughout the world, sports industry leaders remain optimistic that fans will flock to events once games on every level of action resume.


Following countless days, months, and even years of planning, the last thing a sports event planner wants is for all that hard work to seemingly be for naught if the event must be cancelled or postponed.

Coronavirus Emergency Loans Small Business Guide & Checklist

The Coronavirus Aid, Relief, and Economic Security (CARES) Act allocated $350 billion to help small businesses keep workers employed amid the pandemic and economic downturn.

Recovery & Rebound process

We’ve tailored our proven optimization services to provide on-demand guidance through this unprecendented time in the youth and amateur sports, community recreation, events, and wellness industries.

The Disaster Rebound and Optimization Services process launches with a video conference where you will meet your Optimization Team and provide a walk-through of your facility’s history, staffing structure, programs, marketing, revenue, expenses, and more. Your optimization team, which will be comprised of true industry experts, will focus on learning about your operations and identifying the greatest opportunities for recovery and growth.  In this session we will begin to identify immediate strategies and we will begin to build a timeline of results-driven action items to help you gain greater control during and coming out of these very difficult times.  Following this session your team will gather to document the checklist of action steps and a prioritization of the same which we will then review with you in the follow up  session.

Your Optimization Team will be led by a senior-level SFA|SFM team member and an SFM Account Executive supported by Financial, Legal, Human Resources, Programming, and Marketing experts along with SFA Market and Business Analysis experts.

As an initial deliverable, your Optimization Team will produce an outline of action steps based on our insights and the benchmark goals we will have established with you in the preliminary session.  This deliverable will succinctly define the most critical action steps to contain costscapture assistance, and to optimize the operation for the future rebound. The outline will identify areas of focus based on your:

  1. Facility History
  2. Legal and Ownership Structure
  3. Organizational Structure
  4. Historic Financial Performance
  5. Identification of Potential Disaster Related Federal and Other Support Programs
  6. Seasonal Program Offerings Review with a Focus on Summer and Fall Opportunities   
  7. Reporting & Communication Process
  8. Business Development & Marketing
  9. Cost Containment Options Review

With the Benchmark and Action Steps Outline complete, your Optimization Team will work directly with you, as advisors to execute on key strategies for revenue generation, cost containment, applications for federal and other relief/recovery assistance, and immediate initiatives/decisions based on a conservative projected timeline to re-open. To support you through the execution of action items, our team will be on hand to assist with implementation and resources through a series of 4-6 weekly calls. During these weekly calls and consulting service, we will provide coaching as advice to expedite your recovery and prepare you for optimized operations going forward.


Let's get in touch.

Whether you’re a facility owner, municipality, or event owner, we’re here to serve you. We’ll connect you with one of our Operational Advisors to discuss how we can help.


Caitlyn is a dynamic human resources professional with experience leading human resource processes for a 1,400-member company. Caitlyn’s ability to guide a workforce of high performers is instrumental to her role as Human Resources Business Partner at Sports Facilities Companies.

At SFC, Caitlyn works one on one with SF Network venues and our home office as a dedicated resource for their recruitment requirements. She manages the applicant tracking system and trainings, ensuring successful candidate pools for each venue. 

Caitlyn identifies training needs and creates/procures a professional development curriculum. She also monitors training programs to ensure that training objectives are accomplished. In addition, she ensures regulatory compliance with legal requirements pertinent to employee management are met.

Since joining SFC, Caitlyn has increased candidate engagement with our application process from 65 to over 80 percent.

Notable Projects

  • Company-wide migration to SharePoint
  • Cedar Point Sports Center, Sandusky, OH
  • Panama City Beach Sports Complex, PCB, FL
  • Community First Champion Center, Appleton, WI
  • Elizabethtown Sports Park, Elizabethtown, KY
e-town logo 7

Elizabethtown Sports Park

Sports Facilities Management assessed all aspects of Elizabethtown’s (KY) existing sports and recreation assets, particularly the E-Town Sports Park and made recommendations of best practices for driving economic impact through events, tournaments, and recreation programming.

Download Network portfolio

Download Facility Guide

Community First Champion Center Guide