Marketing and Branding

Revenue generation, community engagement, and event booking are critical elements to a facility’s success. With assistance from SFM, we leverage our in-house ‘agency’ to develop a fully custom brand for your facility or community, create a strategic marketing plan, develop graphic design assets to support, and then take your business to market. 

Our team and process is collaborative, custom, and generates proven results. Contact us today to learn more about how SFM is your ultimate marketing partner.

Sports Complex Marketing and Branding

At Sports Facilities Management (SFM), our team of digital marketers, designers, social media experts, and media relations specialists bring a wealth of experience crafting brands for the nation’s leading youth and amateur sports facilities. We work with you to understand your goals and the unique qualities of your venue. We then partner with you to build a brand that’s compelling to your audience. To amplify your brand, we utilize a variety of proven strategies and compelling tactics. We help your facility shine on a national stage through building the visual elements of your brand (including logo and website development) and the use of media relations, social media, digital marketing, and advertising.

Our Marketing and Branding Services

Your brand is often the determining factor in whether or not consumers engage with you. SFM can cultivate a brand for your sports, recreation or entertainment venue that’s in tune with your audience’s needs and establishes your facilities and programming as the clear choice. Our team provides the following services:

When promoting a venue, you need a team that can determine what your audience wants most and use a variety of tools to craft engaging messaging that meets their needs. We create comprehensive marketing campaigns for each our facilities. These plans are suited to the strengths of each venue and the needs of their potential customers. We use a market-specific mix of digital and traditional marketing tactics in order to drive our clients’ desired financial outcomes. We then continually monitor, refine, and report on each campaign to make ensure that your facility is continually meeting and exceeding predetermined goals.

To amplify your brand, you need to build relationships. We work with our venues to establish targeted messaging that attracts local, regional, national media to your story. We also help you build critical relationships with media members whose influence drives people to your brand. As part of your marketing service kit, our staff writers develop and distribute stories to your local media and across the national newswire.

Your brand identity provides a crucial first impression to potential customers. Our design team will partner with you to create a brand identity that’s clear, compelling, and consistent. Physical components of your brand include your logo, website, advertising, marketing collateral, and social media. Our brand standards include not only logo and color definitions, but messaging, photography, and design guidelines as well.

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Join the network

Iron Coyote

Sports Facilities Management was engaged by the founding partners of the Bloomington, IL based adventure course and ninja gym for brand development, naming, graphic design, and marketing strategic planning. Iron Coyote opened in 2019.

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Adrenaline Monkey

Sports Facilities Management was engaged by Adrenaline Monkey owners for planning and pre-opening management services. SFM’s in-house marketing department created the brand, marketing strategy, messaging, and graphic design for the facility which opened in 2018.

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Caitlyn is a dynamic human resources professional with experience leading human resource processes for a 1,400-member company. Caitlyn’s ability to guide a workforce of high performers is instrumental to her role as Human Resources Business Partner at Sports Facilities Companies.

At SFC, Caitlyn works one on one with SF Network venues and our home office as a dedicated resource for their recruitment requirements. She manages the applicant tracking system and trainings, ensuring successful candidate pools for each venue. 

Caitlyn identifies training needs and creates/procures a professional development curriculum. She also monitors training programs to ensure that training objectives are accomplished. In addition, she ensures regulatory compliance with legal requirements pertinent to employee management are met.

Since joining SFC, Caitlyn has increased candidate engagement with our application process from 65 to over 80 percent.

Notable Projects

  • Company-wide migration to SharePoint
  • Cedar Point Sports Center, Sandusky, OH
  • Panama City Beach Sports Complex, PCB, FL
  • Community First Champion Center, Appleton, WI
  • Elizabethtown Sports Park, Elizabethtown, KY
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Elizabethtown Sports Park

Sports Facilities Management assessed all aspects of Elizabethtown’s (KY) existing sports and recreation assets, particularly the E-Town Sports Park and made recommendations of best practices for driving economic impact through events, tournaments, and recreation programming.

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Community First Champion Center Guide